Geekey

Concept ad campaign for Geekey, which is a small multi-tool in the shape of a key. The campaign adopts the familiar design of a blueprint and displays some of the tools the Geekey has as individual components to emphasize the versatility as well as the compact size of it. This introduces the tagline "Less does so much more", because not only is the Geekey smaller than these tools, it does all of their jobs as well.